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What do estate agents actually do for their fee?

Estate agents do a lot more than just putting a “For Sale” sign outside your house, even though that’s the part most people notice. Their main role is to market your property effectively: they take professional photos, write appealing listings, post on property portals, and sometimes run social media campaigns.

They also handle viewings, showing your home to potential buyers and answering questions, which saves you a lot of time and awkward interactions. Beyond that, they act as negotiators, trying to get the best price and terms for you while keeping the process smooth and legally compliant.

On the administrative side, estate agents manage the paperwork and legal requirements. They check buyers are serious, liaise with solicitors or conveyancers, coordinate surveys and mortgages, and track progress until completion.

Essentially, their fee covers marketing, negotiation, time, and reducing risk—you’re paying for expertise, convenience, and the reassurance that your sale is being handled properly from start to finish. It’s not just a fee for sticking a sign in your garden; it’s a full-service package that helps most sellers avoid costly mistakes.

Q: So, what does Peter Clarke do for their fee?

When you pay a fee to Peter Clarke in Stratford upon Avon (or one of their local branches in Leamington Spa, Wellesbourne, Chipping Campden, or Shipston-on-Stour) to sell your house, you’re paying for a full service that goes well beyond just listing the property online.

We use our local market knowledge and valuation expertise to provide an accurate price estimate that reflects current demand and conditions. Professional marketing materials (like high‑quality photos, property descriptions and brochures) are created. Your property will be showcased on Facebook, Instagram and YouTube, complete with engaging video content that captivates and inspires.

Peter Clarke list your home on national and local property portals. We also personally contact interested buyers and arrange and accompany viewings to maximise interest and feedback.

On top of that, Peter Clarke handles the negotiation and transaction process — taking offers, advising on terms, and working to secure the best possible price within your timescale. We communicate with buyers, solicitors, surveyors and other parties to keep the sale progressing, help manage enquiries, and guide you through legal and administrative requirements.

Read our customer reviews to see that our teams are praised for being responsive, professional and communicative throughout the sale, helping reduce stress and smooth out common hurdles until exchange and completion. READ REVIEWS HERE

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